Who
Body Toowoomba
Where
Toowoomba, QLD
What
An inclusive, welcoming space where clients can restore their confidence with laser treatments, paramedical tattooing, scalp micropigmentation, cosmetic artistry, and expert brow services.
Specifications
Body Toowoomba launched in January 2023, and required a website that seamlessly integrated with their existing Square booking system. The design needed to reflect the discreet, safe atmosphere provided for specialised services, with a focus on providing a gender-neutral and approachable treatment space.
The Challenge
Building a website for Body Toowoomba presented the unique challenge of creating a platform that honoured their diverse clientele. This approach needed to consider and respect the needs of cancer survivors and clients seeking gender-affirming care.
The site needed to seamlessly integrate with the existing Square booking system and required thoughtfully crafted content that reflected Body Toowoomba’s values. Incorporating SEO-optimisation was also high on the to do list, in order to help the site reach those who would benefit most from such specialised services.
CoBright’s team of Toowoomba based content writers and website designers worked together on this web build, aiming to provide a welcoming, professional user experience to showcase Body Toowoomba’s mission.
The Solution
CoBright’s Toowoomba based website team delivered a tailored solution for Body Toowoomba. We combined a custom website design with strategically crafted content to meet their unique needs as a business.
Our design team created a visually appealing, original layout that emphasised inclusivity and warmth. This was complemented by the work of our content team, who developed SEO-rich, thoughtful language to resonate with Body Toowoomba’s diverse clientele.
The existing Square booking system was seamlessly embedded into the new website, preserving a familiar process for both bookings and payments. We optimised the site by dedicating individual pages to each service, boosting visibility for specific user searches.
To further enhance the user experience, CoBright integrated intuitive "book now" widgets across the site, ensuring clients could easily schedule consultations or services.
The Outcome
CoBright delivered a transformative website for Body Toowoomba and their clients, aligning the digital platform with their vision.
The site presents a calming and welcoming aesthetic and offers detailed content that avoids conventional stereotypes. Together, the design and information layouts create an inclusive, care-focused space.
Each service is showcased on dedicated, SEO-optimised pages, boosting online visibility and making it easier for clients to find the services they need. The seamless integration of the Square booking system simplifies appointment scheduling, ensuring a smooth user experience.
Additionally, Body Toowoomba’s digital platform is equipped for future growth. It has the capability to support targeted Google Ads campaigns for each service, making it possible to drive continuous reach and engagement.
On the hunt for an experienced Toowoomba website team?
