Who
Full Scale Metal Traders
Where
Gatton, Australia
What
Full Scale Metal Traders are based close to Toowoomba, servicing a broad customer across the Lockyer Valley, Somerset, and Darling Downs regions. They recycle and sell second-hand metals, sourced from a variety of sectors including energy, automotive and industrial infrastructure.
Specifications
This client reached out to CoBright seeking a website upgrade, including fresh content optimised for search engines. This project needed to communicate the key business offerings, product range, and basic information about Full Scale Metal Traders.
The Challenge
Recognising the limitations of their existing website, Full Scale Metal Traders realised they needed a change to better inform and connect with their online customers.
Partnering with CoBright’s Toowoomba-based web developers enabled Full Scale to achieve an effective website overhaul. This project focused on enhancing the site’s SEO performance, improving customer experience and building up Full Scale’s online visibility.
With CoBright’s experienced team at the helm, Full Scale Metal Traders had access to a diverse range of digital professionals working together to deliver a seamless, informative digital platform.
The Solution
Our Toowoomba-based content specialists worked closely with Full Scale Metal Traders to produce targeted content. This addresses the key customer inquiries for Full Scale Metal Traders:
What they trade: Detailed descriptions of Full Scale’s materials, including types, range, and specifications, ensuring clarity on available options.
Who they trade with: Insight into their ideal clients, including industries and business types they frequently engage with.
How they trade: Clear explanations of their trading processes, including buying, selling, and recycling practices.
Where to trade: Information on their physical locations and regions served, helping customers understand where to access Full Scale’s services.
This content both supports SEO and improves user experience. This achieves the goal of creating a valuable, informative website for Full Scale customers.
The Outcome
CoBright’s team implemented dedicated location pages, incorporating regional keywords to help optimise Full Scale’s SEO and enhance its visibility in search engines.
The website rebuild incorporates animation chosen to better communicate Full Scale’s brand image. Animated elements in the logo and throughout the site include metal textures and screw motifs.
Full Scale Metal Traders now owns a functional, brand-aligned website that speaks directly to user preferences and customer inquiries. Their customers have better access to their products and can easily find the information they seek.
CoBright’s design and content choices add a personalised feel, reinforcing the company's identity within the metal trading industry and making the website visually engaging and memorable.
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