Who
Are You Bogged Mate?
Where
Rural Australia
What
Are you bogged mate? is a not for profit organisation that boosts awareness about the rising issue of depression and suicide rates among men in rural areas.
Specifications
CoBright partnered with Are you bogged mate? to develop a new website to build publicity and awareness to share the message of the not for profit and create a place where donations could flow in.
The Challenge
After writing a viral article in 2018, which gained international attention promoting mental health and suicide amongst country men, Mary O’Brien began Are you bogged mate?.
Mary came to CoBright needing a website to provide information around the not for profit and a place where donations could flow in.
After approaching the CoBright team, we worked collaboratively with Are you bogged mate? to develop a website design and concept which required communicating a difficult topic in a way that connected people, to support breaking down the stigma associated with seeking help.
The Solution
We spent time understanding Mary’s perspective and how best to communicate to her audience—helping to connect to country men and those wanting to support the cause through donations. This informed the brand concept, the logo design and the way content was developed.
We came up with the idea of a ‘bogged’ gallery where Mary could regularly add photos of farmers with their tractors bogged using our content management system. The bogged pictures have helped to make a serious topic more lighthearted and gain significant interest through social media.
We also created a donation page integrated with the Stripe payment gateway, so Mary was able to accept donations from the general public.
Our creative team designed a logo and brand guide that spoke to the metaphor of a farmer getting bogged.
Continuing to provide sponsorship and support to Are you bogged mate?, CoBright partnered with Mary to implement a new initiative: Bogged Brakes, a getaway program helping rural farmers to take a break from their farm and teaches the importance of mental health.
CoBright partnered with Are you bogged mate? to set up a landing page in support of the initiative, as well as a custom logo in line with the original logo.
The Outcome
The Are you bogged mate? website is referenced in the Cambridge University Press textbook Essential English QLD for Units 3 & 4 on how to use good content to get a message across.
CoBright continues to provide sponsorship for the website and support Are you bogged mate? with further website development.
“The Are you bogged mate? website is a critical part of delivering our rural men’s mental health message Australia wide. It was imperative that our site was not only user friendly and aesthetically pleasing but contained the critical information for people seeking support. Working with the team from CoBright was a fantastic experience. Their technical skills, creativity, and professional manner made the whole process very enjoyable. We continue to utilise their expert support service as our organisations evolves.”
– Mary O’Brien, Founder of Are you bogged mate?
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