Who
Western Trainers
Where
Lockyer Valley & Sunshine Coast, Australia
What
Based in the south east corner, Western Trainers offer individuals training courses and accreditation for machinery operations. These courses provide licences and upskilling for a variety of equipment like forklifts, excavators, skid steers and more.
Specifications
Western Trainers chose to partner with CoBright to enhance their online presence, aiming to boost nationwide enrollments for their forklift licence training programs. This was achieved through developing targeted mini-sites and specific domain names, alongside a simple, effective student management system.
The Challenge
The website build for Western Trainers prioritised user experience, including a streamlined booking process and localised content to cater to specific regions and boost local search rankings.
CoBright’s challenge was to create a platform that enhanced SEO for specific terms like "forklift licence", as well as expanding the business reach throughout Australia.
Additionally, Western Trainers needed a robust management system to efficiently handle bookings, communications, and compliance. This upgrade would support a seamless experience for both trainees and staff.
The Solution
Our Toowoomba based website development team implemented a targeted SEO and domain optimisation strategy. Recognizing "forklift licence" as a high-traffic keyword, we expanded the scope with additional relevant terms. This enabled Western Trainers to secure strategic domains and elevated their online presence.
CoBright’s content team developed high-quality, informative sections for each training option. We built dedicated landing pages with location-specific information to boost engagement and improve search engine rankings. This included developing a Sunshine Coast-specific mini-site, enhancing regional reach.
We also collaborated with a specialised Student Management System provider, This enabled the integration of a robust system to manage student communications, records, certifications, and compliance with ATO regulations. This further streamlined operations and supported Western Trainers in their business goals.
The Outcome
CoBright delivered a modular website for Western Trainers, making it easy to replicate and customise any future, location-specific mini-sites. Their current website is fully SEO-optimised, down to tailored meta descriptions, headers, and location-based content.
Western Trainers now hots an integrated Student Management System, which has revolutionised operations by streamlining the user experience, automating student registrations, and generating certificates for graduates.
CoBright has ensured the site complies with RTO standards, reduces administrative workload, and lowers costs associated with manual processes and online registrations. This modern, tailormade solution empowers Western Trainers to save time, cut costs, and focus on growing their business.
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