Who
CDI Pest Management
Where
Toowoomba, Australia
What
Servicing the Toowoomba and Brisbane regions, CDI Pest Management offers a range of services to residential and commercial clients seeking pest management.
Specifications
With many years in partnership, CDI Pest Management entrusted CoBright to overhaul their digital platform, while retaining key elements of their initial design.
The Challenge
CDI Pest Management had a longstanding partnership with CoBright, which oversaw the ongoing development of their website alongside the growing business.
With over a decade of collaboration together, our Toowoomba based team of marketing specialists were familiar with CDI’s brand and existing services.
This project had a specific challenge: updating content to target the residential market, appealing to families and homeowners.
CoBright needed to present CDI’s professional pest management services in a warm, approachable format to appeal to a new target demographic.
The Solution
To future-proof the CDI’s new platform, CoBright migrated their website from an outdated Typo3 platform to its latest version, providing greater scalability for future updates.
Our Toowoomba based web development team restructured the site’s content. This emphasised CDI’s expertise and achievements, incorporating engaging customer stories, blogs, and SEO-optimised content to increase visibility.
Collaborating with the CDI team, our web designers modernised the website’s header and footer. This tweak aligned with the business’s brand identity for a streamlined, professional appearance while simplifying customer navigation.
Additionally, CoBright added a dedicated termite service page, complete with a tailored contact form and emergency hotline. Customers now have quick access to crucial support services.
The Outcome
CDI Pest Management’s revamped website is now hosted securely with CoBright’s advanced Cloud hosting platform. This ensures the business has a safe, reliable and scalable base from which to run their digital presence.
The updated site contains strategically written content, targeting the residential and family-focused audiences through higher search visibility.
A highlight of the refresh was the migration and update of the interactive “Spray the Bug” game (created in 2019), adding a fun and memorable element to the user experience.
With a modern design and audience-focused features, CDI Pest Management’s website now aligns consistently with their brand, evolving alongside the business to attract new clients.
