Who
RAFF Group
Where
Pittsworth, Millmerran & Clifton
What
RAFF Group operates multiple stores across the Darling Downs region, with locations in Pittsworth, Millmerran and Clifton. These communities have access to a leading hardware provider, offering rural products and solutions from Mitre 10, Home Hardware, CRT, and STIHL.
Specifications
This family business has grown from its beginnings in 1996, to service multiple communities with rural goods. RAFF Group approached CoBright with a vision to develop a new website that freed up time for the owners to focus on other aspects of their business.
The Challenge
RAFF Group was looking for a website overhaul to better showcase their locations, capabilities, and extensive product range.
A key goal was to showcase their major suppliers: STIHL, Mitre 10, CRT, and Home Hardware. This needed to be achieved without overshadowing RAFF Group’s own brand. Relying on a Toowoomba based website team, RAFF Group also needed SEO optimised content to feature more prominently in search engine ranking.
CoBright was tasked with developing a functional, organised website that RAFF Group’s broad customer base could use to help seek out what they needed, and which store was best suited to their requirements.
The Solution
CoBright put our heads together to deliver RAFF Group a custom website to enhance user experience with more accessible information.
We developed standalone pages for each store, detailing their locations, hours, and services, ensuring customers can quickly connect with the right branch.
Additional features, like job listings, events, news, and a dedicated community page, were integrated to support RAFF Group’s engagement initiatives.
The revamped site provided a seamless interface for customers to explore RAFF Group’s products and services, while highlighting the unique partnerships with major suppliers.
The Outcome
RAFF Group’s new custom CoBright site is visually appealing and highly functional, making it easier for customers to navigate and find what they need.
Our web designers included a dedicated brand section to showcase key suppliers like STIHL, Mitre 10, CRT, and Home Hardware, highlighting their partnerships.
A standout live banner feature directly links customers to RAFF’s latest catalogue, ensuring they can stay up-to-date with seasonal offerings.
With their website now organised for optimal user experience, and designed to grow as their business does, Rob and Annabelle Raff can focus on their other – country and cattle.
Are you seeking a website development team in the Toowoomba region?
Get in touch today!
