Who
EcoInsects
Where
Toowoomba, Australia
What
With six decades of industry research behind them, EcoInsects is an expert in their field. The team works with graziers and farmers in the Toowoomba region to supply property-specific dung beetles, improving soil conditions and profitability.
Specifications
EcoInsects partnered with CoBright to create an educational, user-friendly website that supports their mission and details the range of insect species they can supply to customers.
The Challenge
EcoInsects was founded off the back of a successful DAFF x MLA research initiative. They exist to support and educate Toowoomba-based graziers about pasture improvement through the use of insects.
Starting from square one, EcoInsects needed our help to develop both their brand and a website to house their resources. They wanted to tell their story and comprehensively explain their environmentally beneficial service.
Our Toowoomba web design team was tasked with building an engaging, functional website that appealed to EcoInsect’s target audience. This web build needed to capture the practical side of the business, and provide black and white evidence of how insect species could add value to a farming operation.
The Solution
CoBright’s design team put together a site that clearly communicated the business offering. Coupled with vivid, interactive elements and a creative footer section, the site is a memorable and eye catching experience for users.
Our Toowoomba content specialists developed EcoInsect’s content to catalogue each species available to farmers. We included a species identification process and a section explaining the benefits that dung beetles provide to graziers.
In alignment with this bright and bold site, we incorporated an AI-crafted beetle for the front page banner. This headlined other imagery of different insect species, reflecting the brand’s main purpose and expertise.
The Outcome
The finished product is a dependable, secure website hosted by our scalable Cloud infrastructure. EcoInsects has the digital flexibility to grow and change with their business over time.
A standout feature added by our Toowoomba web designers is the interactive Dung Beetle ID Questionnaire and filter tool. This creative and engaging element invites customers to explore the business and learn about their services.
CoBright also developed SEO-optimised content, boosting the site’s searchability on Google. This also ensures the site is equipped for future digital marketing, including targeted Google Ads campaigns.
With a modern, professional design, EcoInsects now has a brand aligned, easy-to-manage online presence, giving them the flexibility to update content as their business grows.
