Who
Home Carer’s Alliance
Where
Bundaberg, Fraser Coast, Ipswich, Sunshine Coast & Toowoomba, Queensland
What
Home Carer’s Alliance is a disability care and accommodation provider across Queensland, supplying NDIS housing and supported living services.
Specifications
HCA commissioned CoBright for a new website to establish their online marketing efforts.
The Challenge
As a new business, HCA needed a website that gave them an online profile while anchoring their online advertising activities. Having just established themselves, they realised it would take some time to feature in the Google rankings, so they needed some help to get their site and business attention.
The Solution
Already having a strong understanding of the NDIS, CoBright’s team was able to generate content for the website with minimal meetings with HCA’s director, allowing them to continue establishing the business. CoBright designed the new site to be easy for users to navigate while providing all the pertinent information.
Given that HCA operates in several regions, CoBright built a landing page for each service location to outline their coverage area, enhance their SEO performance and anchor localised digital marketing efforts.
The Outcome
Because of previous workings with NDIS providers and meeting with HCA, CoBright was able to design and launch the website within a month. This quick turn around allowed HCA to focus on other aspects while establishing their business.
Creating several landing pages for each of HCA’s service areas provides them a place to anchor any future Google ad campaigns. Understanding the structure of content,
CoBright built a website that incorporates relevant keywords to satisfy the Google search algorithm with organic content.
Ready to partner with CoBright to make your business brighter, together?
