Who
Ferriby Group
Where
Australia and International
What
With over 30 years in the maritime industry, Ferriby Group is a standout consultant when it comes to quality assurance, training and auditing services across Australia, the Philippines, New Zealand, Singapore, Papua New Guinea and beyond.
Specifications
Seeking a more modern interface, Ferriby was looking for a website to better highlight its services, and showcase its international reputation as a quality training provider of maritime training and compliance courses.
The Challenge
Ferriby Group had nurtured an outstanding reputation after three decades in the maritime industry. What they needed was a website to better reflect this expertise and support their operations from a digital perspective.
Prior to their partnership with our Toowoomba based website development team, Ferriby Group was managing multiple websites and domains. This created administrative difficulties and the challenge of maintaining a current, cohesive online presence.
The challenge of simplifying and optimising Ferriby’s website required essential features like: current, relevant content, modern security systems, and online booking capabilities.
CoBright’s mission was to create a digital solution aligned with Ferriby Group’s international portfolio and reflected its capabilities as a training provider.
The Solution
Our Toowoomba based web design team worked with Ferriby Group to create a comprehensive site map. This signposted the organisation’s global reach, their available services, and training capabilities. Clients also gained access to a seamless point of contact.
We ensured that all training details were up to date and personalised this section by adding profiles of trainers and key staff to help clients connect on a human level.
Our developers increased the site’s functionality by integrating the eSkilled Learning Management System (LMS), enabling smoother course bookings and certification processes.
The new website now features location-specific pages and a streamlined navigation system, making it easier for users to explore Ferriby Group’s services and suite of training modules.
The Outcome
Ferriby Group now manages a modern, secure website that has replaced their original collection of sites and domains. Their expertise in maritime consultancy, quality assurance, and training services is on show for all potential clients to explore.
CoBright has built a site that provides a seamless user experience, incorporating maritime-inspired design elements like radars and compasses to visually reinforce Ferriby’s connection to the industry.
Now equipped with secure hosting by Cloudflare, Ferriby can rely on fast loading times worldwide. Additionally, our Toowoomba web team’s integration of eSkilled has streamlined the course booking process, making it intuitive and efficient for users.
CoBright’s build also delivers region-specific content, providing a tailored user experience no matter where they visit Ferriby from. This refreshed digital presence supports Ferriby Group’s growth, strengthening its position as a leading maritime trainer across the world.
