Who
Wilsonton Heights Neighbourhood Centre
Where
Queensland, Australia
What
Wilsonton Heights Neighbourhood Centre is a hub for the local community to access services including crisis relief, financial counselling, food banks, and other social support programs.
Specifications
WHNC connected with CoBright to develop a new website that aligned with its brand new facilities, growing range of services, and simplified the administration process for internal staff.
The Challenge
Established in 2007, Wilsonton Heights Neighbourhood Centre was designed to serve Toowoomba’s north-west suburbs. With the recent acquisition of $2.8 million in government funding, they now have state-of-the-art facilities to operate from. This physical upgrade meant that the centre’s website needed a matching refresh to align with this transformation.
Originally created using WordPress, the site was a basic, temporary solution cobbled together by internal staff. It needed serious TLC for better functionality and design. Frequent administrative issues persisted in the platform, especially as staff turnover made access and updates inconsistent.
The challenges included:
- Outdated layout that didn’t align with the new, modern architecture of the upgraded centre
- Poor mobile responsiveness and confusing navigation
- Distracting third-party ads due to WordPress limitations
- A lack of credibility, structure, and user trust
Without a change in their online presence, WHNC risked continuing with a disjointed and ineffective online presence, undermining their mission and community engagement.
The Solution
CoBright’s team of website specialists stepped in to deliver a professional, custom-built site. This needed to reflect WHNC's upgraded infrastructure and continuing mission. Key web design improvements included:
- Streamlined Navigation: Replacing the confusing, link-heavy structure, the new design incorporates clear tabbed sections and mobile-friendly accordions. These improvements significantly enhance the user journey, both for site visitors and admin staff.
- Specific Landing Pages: Dynamically updated sections lists daily and weekly programs, local events, and room hire. These are accessed directly from the main menu, making it easy for visitors to stay informed about the different offerings of WHNC.
- Responsive Design: Built with a mobile-first mindset, the site ensures seamless functionality across all devices, offering accessibility to users wherever they are.
- Ongoing Support: Beyond the initial design and development, CoBright now provides continued site management, ensuring that access issues don’t resurface with staff turnover. This agency partnership ensures that the website remains current and effective long-term.
The Outcome
CoBright’s work to redesign the website for Wilsonton Heights Neighbourhood Centre’s has significantly improved its online presence and functionality. Once aligned with the physical space’s quality and purpose, the site can now support the organisation’s mission with credibility and ease of use.
Through intuitive navigation, responsive design, and visually aligned branding, WHNC now has a platform that enhances user engagement and simplifies internal administration. CoBright’s strategic web design has empowered WHNC to better connect with its community and continue growing with confidence.
CoBright is dedicated to supporting locally-focused organisations and initiatives, and this project reflects our commitment to contribute meaningfully within our regional community.
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